The importance of Branding Yourself
History has proven that branding yourself is the best way to be heard above everyone else in this world. Branding yourself can include being controvercial, commanding respect through strength, influencing people through wisdom, becoming a ‘personality’ by tallent or strength of charature, or just shouting very loudly for a very long time.
Most well know Politicians, World Leaders, Movie Stars, Musicians, Business Mogals and many other influential people brand themselves, and to the public this is who they are. Anybody can brand themselve’s as it is much easier these days with the internet reaching every corner of the planet.
Know, Like, Trust.
The purpose to branding yourself is to achieve your aims/goals and this is best done by letting people know who you are as a person and what you stand for, or what abilities/talents you have. These are essential requirements if you want to get a message across, sell something or become a figurehead for others to follow.
Once you allow other people to get to know you they will make a personal judgement about you based on what they see of you. There are people who are liked because they are beautiful, or clever, are funny or intelligent. However, some people are liked because they speak the truth, are contriversual, and even plain rude.
The best way to portray yourself though is as who YOU truely are, because then you are believeable and honest. This will lead to others ‘liking’ you. They may like who you are as a person, or what you look like, or how you come across, or what you talk/write about, or even your beliefs.
The follow on from liking someone is generally trusting them (exept for Politicans of course :-). And that means that by trusting them you do not question what they say, and will follow what they do or what they ask you to do. If they are successful in business you might want to follow and copy how they became successful yourself because you trust them and want what they have achieved.
How can you Brand Youself ?
It really is simple. Write/talk about things you are passionate about and demonstrate that you know your stuff. You can blog this all over the internet and people will find it and start following you because they are interested in what you have to say. Once you get to this stage they will follow you pretty much anywhere you want to take them……..job done !
I also have a business blog, which helps people understand and use the internet www.markstevensbiz.com