To brand yourself on-line is no different to working offline in any other professions. People will come to you because of what you provide and how you can help them. This is why you need to establish the ‘know, like and trust’ feelings with your customers. There are two ways of doing this on-line: one way is by using video marketing: the other method is by creating a free about me profile. You can find about me by going to http://about.me
This will take you to a page that looks like the image below
Once you are on the page you can then set up your free page which will let you brand yourself in your chosen ‘niche’ profession, interest or marketplace.
So how do you brand yourself on-line using a http://about.me page ?
First of all you need to create an account. This ideally needs to be in your own name (one of the major must haves, to establish ‘know, like and trust’ on-line is using your own name) and then you follow the steps. Pay particular attention to the biography section as this section is your chance to sell yourself. Remember, this is about how you Brand Yourself On-line.
A good tip for this section is to be to the point, giving the ‘sizzle, not the steak’. Highlight how you have been successful on-line in your niche. The reason for this is that you want to make people come to you as a ‘guru’ in your chosen field. Underneath your bio, you can add all the relevant links, which help to brand yourself on-line.
Here is a link to my about.me page. It will give you some idea of the sort of content to write. Essentially though you need to write as you, letting your enthusiasm come through.