Until recently I never knew how powerful blogging could be. It was just something people did to entertain others who ‘followed’ them, with content of low importance or just noise from people who wanted some attention.
However, now I have been shown how powerful posts can be, especially when integrated into other areas of interest or business, it’s amazing the response a few well chosen words can produce.
As you will see, what I have posted is diverse, touching on my passions and my businesses. And therein lies the power of blogging because you can publish whatever you want onto the internet, with whatever content you so desire.
From a business point of view, it’s a very powerful tool. You can not only reach existing customers but you can generate interest and potential business from new customers. From the content of your posts you can demonstrate that you know what you are doing and your level of expertise. Followers can get to know you before they ever meet you and can refer you others with the click of a button.
And, there are ways to publish one blog and have it sent to any number of places at the same time, thus reducing the time needed to reach your audience. So if you are reading this on the net, facebook, LinkedIn, about.me, Twitter or any number of other places, I only wrote it once.
So, write with passion and knowledge as there is a whole world full of people who you can reach out to.